Thirty years of strategy.
Now built with AI.

Strategy, systems, evidence, build.

I founded Communicate IT in 1999 and have spent the decades since helping organisations communicate clearly under pressure — biotech, agritech, high-tech, investor relations, and crisis communications, with APR accreditation along the way.

A telecommunications resilience submission, a triathlon's race operations, and a word game that teaches you the word you missed look like unrelated things. They aren't. Each one starts the same way: work out what the problem actually is, find out what's really true, and build something a real person can use. The subject changes; the method doesn't.

AI is what makes the range possible. I came to it through study at AcademyEX — most recently on disruptive technology — and then through two years of using it every working day: not as a novelty, but as the thing that lets one person carry a project from research to a finished, tested tool. That's why the work here is usable rather than described.

I work from Golden Bay, Aotearoa New Zealand. The projects are live, constrained and accountable: systems have to work with real people, incomplete information, limited budgets and existing organisations. A useful build has to survive contact with all of that.